The LadyBoss Collective Blog

Welcome to The LadyBoss Collective’s first LIVE Interview Series. With many more to come, we are so happy that Melissa was our first interview, as she embodies everything we believe in when it comes to community. 

Here’s a little background on TLBC + Melissa and how we came to meet. A couple of months ago TLBC got the pleasure to work alongside Melissa on a project with a client. Melissa joined the team to manage the backend of our client’s business and get “shit in order.” And that she most certainly did. We were in the middle of a hellish book launch, and although TLBC was doing.all.the.things, with Melissa’s help, we were able to keep it all together whilst riding the rollercoaster that comes with any large launch.

Since that project ended, we have kept in contact, referred clients and created a friendship. We instantly felt a connection with her, as she is all about community just as much as we are. In the end, your business will never thrive, let alone survive, without the mindset ...

Although many of our fellow marketers are insistent that organic reach is out on Facebook, that’s not 100% accurate.

Is it more difficult?
Yes!
Impossible?
No.

And we want to prove that to you.

The topic of declining organic Facebook reach is running rampant. It causes headaches upon headaches and some pretty intense debates within our marketing community. 

Why is this? There’s one reason.
Facebook’s ever-changing algorithm.

So what’s up right now?
The importance of establishing meaningful interactions and meaningful relationships.
They’re going back to their roots.

Which is where we begin with Creating a Community on Facebook.

Facebook is prioritizing content from friends, family and Facebook Groups over all business pages. (thanks a lot Facebook business page spammers) 

When these changes dropped, it was crystal clear that Facebook was no longer putting business content on the front line, instead they were putting the meaningful and interactive posts on top.

Which means, those friend r...

The LadyBoss Collective isn't just about us.

It's about uniting a community of badass women entrepreneurs who want to support, cheer and love each other!

BUT, if you aren't reaching the right people, how can you build a community that resonates with your brand?

We hate to have to say this… your target audience could be skipping right over you… YEP. It’s true. And this is no bueno. In fact, we want different for you.  

Are you noticing slow or {gasp} non-existent growth rates on Instagram? There's a big chance that you just aren't attracting the right community!

Every coach and social media influencer is going to tell you that you need to find your clients' pain points and struggles. You need to have a clear vision of what she is interested in.

Of course, there are traditional factors for targeting your audience and it definitely works BUT ... if you want to find a genuine community you have to dig deep. 

When your social networks are attracting the right people, you then have a muc...