Although many of our fellow marketers are insistent that organic reach is out on Facebook, that’s not 100% accurate.
Is it more difficult?
Yes!
Impossible?
No.
And we want to prove that to you.
The topic of declining organic Facebook reach is running rampant. It causes headaches upon headaches and some pretty intense debates within our marketing community.Â
Why is this? There’s one reason.
Facebook’s ever-changing algorithm.
So what’s up right now?
The importance of establishing meaningful interactions and meaningful relationships.
They’re going back to their roots.
Which is where we begin with Creating a Community on Facebook.
Facebook is prioritizing content from friends, family and Facebook Groups over all business pages. (thanks a lot Facebook business page spammers)Â
When these changes dropped, it was crystal clear that Facebook was no longer putting business content on the front line, instead they were putting the meaningful and interactive posts on top.
Which means, those friend r...
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